World’s Biggest Mobile Operator China Mobile Ltd. and Xinhua new Agency Launched a Internet Search Engine in a Joint venture. The Search Engine, www.panguso.com , is said to be maintained by a Joint venture company operated by two, and it would be available for mobile users too.
The Search Engine (Panguso.com) can be translated as the “God od Search”,Pangu was the creator of the universe in chinese Mythology.
China's main government news agency launched an Internet search site, giving its own sanitized view of the Web following Google's closure of its China-based search engine last year over censorship.
The Xinhua News Agency is operating http://www.panguso.com in partnership with state-owned China Mobile Ltd., the world's biggest phone carrier by subscribers.
The venture gives the ruling Communist Party a new tool to try to control what China's public sees online. Industry analysts say it might be commercially viable, drawing on Xinhua's news report and China Mobile's vast subscriber base, but is unlikely to challenge local industry leader Baidu Inc., which has more than 75 percent of China's search market.
Xinhua and China Mobile announced the venture in August after Google Inc. closed its China-based search engine, saying it no longer wanted to comply with Chinese censorship and complaining its e-mail service was hacked from China.
Xinhua said it hopes to make Panguso one of China's leading search engines.
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